Notes in
the margins.
Concepts worth slowing down for. Questions that connect the chapters. Exercises in thinking from the text.
3 articles
An advantage is a relationship.
Reading weakness and strength as changing conditions, rather than permanent qualities.
Editorial draftBefore victory, count the cost.
Why the second chapter asks us to notice the resources consumed while an objective is pursued.
Editorial draftOne launch. Three markets. A choice.
A fictional business exercise about focus, limited attention, and the assumptions behind an analogy.
Editorial draftThese first three articles are editorial drafts prepared for this working edition and await the translator's review. The business case is fictional. Sourced current-affairs essays will follow separately.